Today, it’s all about social media, on social media, through social media.
How is this changing offline lives? What are the impacts?
In answer we have 15 months research @ 9 towns around the world = 1000 insights.
Ignore glib claims that we are all becoming more superficial or more virtual. What is really going on is far more incredible. The way people use social media differs hugely from place to place. These are ‘social’ media, intensely woven into the texture of our relationships. They lead us straight to intimate worlds of Chinese families split by internal migration, the new Brazilian middle class, cancer victims in London sharing the experience of terminal illness, Trinidadians stalking the latest scandal and much more.
We aim to make valuable insights from deep research accessible to open education audiences innovatively through interactive multimedia content. This multiplatform experience will be a mirror where screens reflect back the complex mix of on and offline experiences that is our contemporary world.